如果把农药产品推广作为一个项目的某一环节的话,我们就应该把创新的功夫花在推广规划上,把大部分时间花在执行上,这样才能事半功倍。笔者就农药营销推广中的“三要”与“三忌”分享如下。一、营销推广中的“三要”1.小事“要”当大事做当然,这种小事必须具备“核心”或“关键”的要素。比如在产品概念的提出阶段,大部分产品文案工作人员都在想“概 If the promotion of pesticide products as a link of a project, we should spend innovative innovation in the promotion of planning, spend most of the time in the implementation, so as to be more effective. The author of pesticide marketing in the ”three to“ and ”three bogey“ to share as follows. First, the marketing of ”three to “ 1. Trivia ”to “ as a major event to do, of course, such a small thing must have ”core “ or ”key " elements. For example, the product concept of the proposed phase, most of the product copy staff are thinking