“旅游发展文化先行”这是国内外旅游发达地区和国家的成功经验,如何提高南阳旅游文化产业的发展,是非常重要的研究课题。本文阐述了旅游文化的定义,分析了南阳旅游文化产业的发展现状,并提出了对策建议。 This is a successful experience of tourism developed areas and countries at home and abroad. How to improve the development of Nanyang tourism and cultural industries is a very important research topic. This article expounds the definition of tourism culture, analyzes the development status of tourism culture industry in Nanyang, and puts forward countermeasures and suggestions.