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本文以本人团队所设计的某品牌稻米油包装插画作为例子,首先针对该品牌稻米油当中,采用怀旧画风的原因进行阐述,并在此基础上,就该插画设计项目内容进行了分析,最后就该品牌稻米油插画的总设计构思进行详细的阐述。希望通过此次经验交流,本文能够给予正在我国从事广告插画设计的相关工作人员带来一定有价值的帮助,同时,也希望本篇文章,可以发挥出抛砖引玉的效果。
Taking a certain brand of rice oil packaging illustration designed by our team as an example, this article first elaborates on the reason why nostalgic style is used in the brand of rice oil, and on this basis, analyzes the content of the illustration design project, and finally The brand rice oil illustration of the total design concept for a detailed description. I hope that through this exchange of experiences, this article can bring some valuable help to the staffs who are engaged in advertising illustration design in our country. At the same time, I hope this article can play a valuable role.