论文部分内容阅读
先认清国际产品生命周期理论特征,然后妥善谋划-- 国际产品生命周期理论的特征国际产品生命周期理论是由美国哈佛大学教授雷蒙德·弗农(Raymondvernon)1966年提出的。这一理论的提出,为国际贸易和企业的国际营销活动的开展提供了新的理论基础,对国际经济与贸易的发展起到了重要的推动作用。根据弗农的国际产品生命周期理论,产品的发展一般可以分为三个阶段,即新产品阶段、成熟产品阶段和标准产品阶段,并且随着产品向标准化阶段发展,对于新产品的发明国,将经历从对该产品的出口垄断到逐渐失去出口市场,以致最终成为该产品的进口国这样的周期性变化过程。这就是国际产品生命周期。弗农在建立国际产品生命周期理论时,是将世界各国按经济发展水平的高低
First understand the characteristics of the international product life cycle theory, and then properly plan - the characteristics of the international product life cycle theory The international product life cycle theory was proposed by Raymond Vernon, professor at Harvard University in 1966. This theory has provided a new theoretical basis for the development of international trade and corporate international marketing activities, and has played an important role in promoting international economic and trade development. According to Vernon’s International Product Life Cycle Theory, the development of a product can generally be divided into three stages, namely the new product stage, the mature product stage and the standard product stage, and as the product develops to the standardization stage, for the invention of the new product, It will undergo a cyclical process of change from the monopoly of export of the product to the gradual loss of the export market, which will eventually become the importer of the product. This is the international product life cycle. When Vernon set up an international product life cycle theory, it was based on the economic development level of all countries in the world.