企业文化的内涵十分丰富。一般包括经营之道、价值观念、管理方式、群体意识、行为规范,以及规章制度、组织结构和物质载体等。企业文化建设的重要意义在于:首先,是适应国内外形势发展的需要。要应对挑战,必须建立起现代企业制度。建设健康向上的企业文化是其中一项重要内容。其次,是企业生存和发展的需要。良好的企业文化会促进员工树立市 The connotation of corporate culture is very rich. Generally include the management of the road, values, management methods, group awareness, code of conduct, as well as rules and regulations, organizational structure and material carrier. The important significance of corporate culture lies in: First, it is to meet the needs of the development of the situation at home and abroad. To meet the challenge, we must establish a modern enterprise system. Building a healthy and progressive corporate culture is one of the important contents. Second, the need for business survival and development. Good corporate culture will promote staff to establish a market