什么是品牌内涵?现在社会各界都在谈品牌,企业希望把品牌做起来,媒体也在传播各种品牌理念。对品牌的定义和理解自然也众说纷纭,其实都各有道理,因为侧重点不同。品牌的定义最基本解释是外在的,如名称、术语、记号、象征或组合,以区 What is the brand content? Now all sectors of society are talking about the brand, companies want to do the brand, the media are also spreading a variety of brand concepts. The definition and understanding of the brand naturally have different opinions, in fact, have their own reason, because different emphases. The most basic explanation of a brand’s definition is externality, such as name, term, notation, symbol or combination,