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1886年,乔治·伊斯曼研制出第一架自动照相机,并给它取名为“柯达”,柯达公司从此诞生。1930年,柯达占世界摄影器材市场75%的份额,利润占这一市场的90%;1964年,立即自动相机上市,当年销掉750万架,创下了照相机销量的世界最高纪录;1966年,海外销售额达21.5亿美元,在《财富》杂志中排名第34位,纯利居第10位,当时位于感光界第2的爱克发销量仅及它的1/6;1990年,1996年,在品牌顾问公司排名的10大品牌中,位居第4,是感光界当之无愧的霸主。
In 1886, George Eastman developed the first automatic camera and named it “Kodak,” and Kodak was born. In 1930, Kodak accounted for 75% of the world’s photographic equipment market share of profits accounted for 90% of this market; 1964, immediately automatic camera market, sold 7.5 million that year, setting a camera sales record in the world; in 1966, Overseas sales reached 21.5 billion US dollars, ranked 34th in the Fortune magazine, net profit ranked 10th, then the second in the photographic sector Agfa sales only 1/6 and it; 1990, 1996, Among the top 10 brands ranked by the Brand Consultant Company, No. 4 is a well-deserved overlord in photographic industry.