居高声自远。中国人寿自2003年在业内率先选择中央电视台这一国内媒体的制高点进行广告投放。通过几年来的持续投放,中国人寿的知名度和美誉度得到了很大的提升,提起“相知多年·值得托付”,电视受众都会联想到国内发展历史最长、实力最为雄厚的中国人寿。提起中国人寿,电视观众也会自然地联想相知相识、熟悉熟知的老朋友。 Living high from afar. Since 2003, China Life has taken the lead in choosing China Central Television as the highest point of domestic media in this industry for advertising. After several years of continuous running, the popularity and reputation of China Life Insurance have been greatly improved. Talking about “worth knowing for many years”, the television audiences all think of China Life, which has the longest history and the most abundant strength in China. Mention China Life, TV viewers will naturally associate each other knowing each other familiar with familiar old friends.