海报作为平面设计的一种艺术形式,是社会文化不断更新发展下的时代产物。从十九世纪中期出现以来,在历经了一百多年的发展后,如今,已然成为一种不断发展创新的实用性的视觉传达艺术,与人们的生活密切相关,在公益活动、社会活动、文化与商业等活动中都扮演着重要的角色。现代海报设计的表现手法及形式也随着科学技术和社会思想意识的发展而逐渐更新变化。近年来,海报的系列化设计甚至可以看作是海报设计的新特征之一。系列海报,也渐渐成为张扬平面艺术个性的一种成熟的设计艺术形式,更加接近于纯粹的艺术表现。 Posters, as an art form of graphic design, are the products of the times under the constant renewal and development of social culture. Since its appearance in the middle of the nineteenth century, after a hundred years of development, it has now become a pragmatic visual communication art that continuously develops and innovates. It is closely related to people’s lives and has a great influence on public welfare activities, social activities, Cultural and commercial activities have played an important role. The performance techniques and forms of modern poster design are also gradually updated and changed with the development of science, technology and social ideology. In recent years, the serialized design of posters can even be seen as one of the new features of poster design. Series of posters, but also gradually become a publicity plane art personality a mature design art form, closer to the purely artistic performance.