互联网掘金战将无人缺席。在今天这个信息化的时代中,任何企业都没有这样的勇气,声称自己与数字化、互联网绝缘。的确,无论是雄心万丈、实力雄厚的互联网平台企业,还是网点众多、熟门熟路的传统服装品牌企业,或是家大业大、占据风水宝地的零售商们,都抵挡不了时代的滚滚红尘。那就是,当前的商业竞争不再是同业的产品、服务、品牌等层面的竞争,而是信息化时代的变革推进之争,步入信息化时代的未来企业必然要面对“双线竞争”即“线上与线下”两大战略层面。 Nuggets war on the Internet no one absent. In today’s era of informationization, no enterprise has the courage to claim that it is insulated from digitization and the Internet. Indeed, both the ambitious and powerful Internet platform enterprises, or traditional outlets with large outlets and well-established brands, or retailers who occupy fame and fortune, are unable to withstand the gloom of the times. That is, the current commercial competition is no longer the level of competition among products, services and brands in the same industry, but the struggle for change and advance in the era of informationization. The future enterprises entering the information age must face the challenge of “two-lane competition ”That “ online and offline ”two strategic level.