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收视率是指在一定时段内收看某一节目的人数(或家户数)占观众总人数(或总家户数)的百分比。近年来,随着电视媒介产业化的快速发展,电视收视市场的竞争加剧,收视率作为反映电视观众收视行为和偏好的重要指标,在节目编排、广告投放决策以及电视节目评估中的作用越来越被业内人士认可。在某些时候,收视率甚至成为判断电视节目好坏的“唯一标准”。事实上,收视率作为一种节目评估的标准,具有其合理性和
The audience rating refers to the percentage of the total number of viewers (or the total number of households) who watched a certain program (or number of households) during a certain period of time. In recent years, with the rapid development of the television media industry, the competition in the TV viewing market has intensified. The audience rating has played an increasingly important role in the programming, advertisement delivery and television program evaluation, as an important index reflecting the viewing behavior and preferences of television viewers The more people in the industry recognized. At some point, ratings have even become the “sole criterion” for judging the quality of television shows. In fact, ratings as a program evaluation criteria, with its rationality and