在全球化的背景下,在文化普遍交流和沟通的背景下,翻译中的绝对忠实是不可能的,因为翻译要受政治、宗教、伦理道德及语言环境等方面因素的影响。文化杂合现象越来越普遍。与此同时,杂合后的翻译更容易让目的语的读者接受,读者更乐于与译者共谋,去接受译本。通过广告语的翻译和诗歌的翻译来辅助说明这一点。 In the context of globalization, in the context of cultural exchange and communication, absolute faithfulness in translation is not possible because translation is influenced by such factors as politics, religion, ethics and linguistic environment. Cultural hybridity is more and more common. At the same time, heterozygous translators are more likely to be accepted by readers of target languages, and readers are more willing to conspire with translators to accept translated versions. This is illustrated by the translation of slogans and the translation of poetry.