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21世纪,面临经济全球化的发展趋势,市场竞争也更加激烈,适者生存的局面迫使企业在生存和发展中只有依靠核心竞争力,才能在国际市场取得经营的优势。而一个企业未来发展的动力及凝聚力不是来源于资源和技术,而是企业文化。纵观世界经济领域,我们发现企业之间的竞争越来越表现为文化的竞争,企业文化是企业生存与发展的力量源泉,并成为决定企业未来兴衰和前途的关键因素,企业文化的这种不可替代的作用有时甚至决定某一企业的生存与发展。
In the 21st century, facing the development trend of economic globalization and the fierce market competition, the survival of the fittest forces enterprises to rely on their core competitiveness in their survival and development to gain the operational advantages in the international market. The motivation and cohesion of a company’s future development does not come from resources and technology, but corporate culture. Looking at the field of the world economy, we find that the competition among enterprises is increasingly manifested in cultural competition. Corporate culture is the source of strength for the survival and development of enterprises and has become the key factor that determines the future rise and decline of the enterprise. This kind of corporate culture The irreplaceable role sometimes determines the survival and development of an enterprise.