提供有效的导向服务是提高综合客运枢纽运营效率的有效途径之一。本文从目前普遍存在的大型交通枢纽内旅客寻路困难现象出发,首先分析了枢纽环境与旅客行为特征,进而对导向服务设计的层次进行了界定,最后探讨了导向服务设计的策略,以期为完善综合客运枢纽旅客导向服务设计提供理论参考。 Providing effective guidance service is one of the effective ways to improve the operational efficiency of integrated passenger transport hub. This paper starts with the difficulty of passenger routing in the large transport hubs that are ubiquitous at present. First, the paper analyzes the characteristics of the hub environment and passenger behavior, and then defines the level of the orientation service design. Finally, it discusses the strategy of service orientation design, Comprehensive passenger transport passenger guide service design provides a theoretical reference.