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以《岩石力学与工程学报》为例,介绍科技期刊品牌栏目的构建和优化思路。为了争创精品期刊,该刊力邀岩土工程界的院士以及其他专家参与品牌栏目——《陈宗基讲座》的打造和优化,同时根据该刊不同时期的发展需求进行特色栏目策划,力争在栏目的内容和形式上不断创新。从该刊近年来的发展态势、取得的成绩及各方面反馈意见可以看出,期刊品牌栏目和特色栏目的策划对精品科技期刊的发展有很好的助推作用。
Taking “Journal of Rock Mechanics and Engineering” as an example, this paper introduces the idea of constructing and optimizing brand sections of sci-tech periodicals. In order to create quality journals, the magazine invited academicians of geotechnical engineering and other experts to participate in the brand column - “Chen Zongji Lecture” to create and optimize, at the same time according to the development needs of different periods of the magazine featured column planning, and strive to column The content and form of continuous innovation. From the development trend of the magazine in recent years, the achievements made and feedback from all walks of life, it can be seen that the planning of periodical brand sections and special sections has a good boost to the development of high-quality periodicals.