所谓热点,就是某个时期引起全社会普遍关注的社会现象和事件。跟踪热点法,就是企业借助社会热点给人们形成的“兴奋点及其影响力,及时宣传和推销产品,迅速占领市场”。 The so-called hot spots are the social phenomena and events that have aroused widespread concern in society during a certain period of time. Tracking the hot law is that enterprises with the help of social hot spots to the formation of “excitement and its influence, timely publicity and marketing of products, the rapid occupation of the market.”