本文界定了商务口语的构成要素、实务种类,分析了其主要特点、语用规则,指出只要人们注意商务口语的构成要素、明确实务种类、研究主要特点、掌握语用规则,就不难掌握商务口语的有效应用。从而表现商务人员的素质,谈判取胜;化解商务交往中的矛盾,实现沟通,促进销售、扩大效益。 This paper defines the components and types of business spoken language, analyzes its main features and pragmatic rules, and points out that as long as people pay attention to the components of business spoken language, clarify the types of business practices, study the main features and master the pragmatic rules, it is not difficult to master the business Effective use of spoken language. Thereby showing the quality of business people, negotiating win; to resolve conflicts in business contacts, to achieve communication, promote sales and expand efficiency.