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在这个充斥着商业的社会里,我们生活的每个角落几乎都会接触到广告,尤其是地产广告,那些表现独特、新意怡人的广告除了撞击眼球外,也给我们留下了深刻的印象。而产生如此差别的原因,除了设计、制作外,策略性的广告创意也是一个极其重要的因素。在牛铒国际地产广告,踊跃着一群智慧的广告人,他们虽然术业有专攻,各个职位的专业侧重各不相同,但无一不是在策略指导下去创意,而非独立的。从牛铒国际地产广告输出的不仅仅是画面和文字,而是“有策略的创意”跟“有创意的策略”。牛铒国际的广告创作者们考虑的是如何充分、
In this business-filled society, almost every corner of our lives comes into contact with advertisements, especially real estate advertisements. We are impressed by the performance of unique and innovative advertisements in addition to their impact. The reasons for such a difference, in addition to design, production, the strategic advertising is also an extremely important factor. In the international real estate ads, there is an active group of wise advertisers who, though professionally employed, have different professional focuses in each position, but are creatively and tactically guided rather than independent. It’s not just pictures and words that come out of advertising, but “creative ideas” and “creative strategies.” Adidas International ad creators consider how full,