多元化,一直以来如海妖的歌声一样吸引着市场海洋上行驶的企业之船。特别是在20世纪90年代,中国的大中型企业甚至是小企业受其诱惑,都纷纷下海投身其中,期待获取超额回报,分散企业的经营风险。然而,在市场无情的竞争中,多元化企业纷纷铩羽而归,有的元气大伤,有的在市场中被淘汰 Diversification has always attracted the company’s boat sailing on the ocean as the siren song. Especially in the 1990s, Chinese large and medium-sized enterprises and even small businesses were all attracted by the temptation to go into the sea and look forward to obtaining excess returns and diversifying their business risks. However, in the relentless competition in the market, diversified companies have lost their lives, some have suffered serious injuries, and others have been eliminated in the market.