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1收视格局2017年第一季度,我国家庭电视收视市场竞争格局发生变化,有线电视用户规模持续下滑,在中国家庭中的收视渗透率~([1])降至59.57%,而直播星、IPTV、OTT TV仍保持了较快增长。其中,直播卫星用户季度净增950.6万户,在中国居民家庭中的收视渗透率环比增长2.36%,达到11666.7万户;IPTV用户季度净增918.7万户,其中,居民家庭收视渗透率环比增长2.17%,达到9591.5万户;OTT TV用户季度净增599万户,总量达到7667.9万户。如图1所示。
1 Viewing Pattern In the first quarter of 2017, the competition in China’s home television market changed. The scale of cable subscribers continued to decline. The audience penetration rate in Chinese households dropped to 59.57% (1), while that of live satellite, IPTV , OTT TV still maintained a rapid growth. Among them, direct satellite users posted a net increase of 9.56 million in quarterly, and audience ratings in Chinese households increased 2.36% from the previous quarter to 116,667,000; net IPTV subscribers posted a net increase of 9.187 million, of which residential audience ratings increased 2.17% qoq %, Reaching 95,915,000; OTT TV users a net increase of 5.99 million, the total reached 76,679,000. As shown in Figure 1.