当传统媒体日渐衰落,广播因何成为一枝独秀?在视觉冲击力大行其道,广播的声音魅力缘何成为传统媒体的新奇迹?当大多数传媒人热衷构建新媒体帝国时,无论是学界和业界,对广播崛起的声音关注度不够,缺乏更深入的思考。我们必须承认,汽车时代的到来使广播浴火重生。一种新生活方式与某一种媒介的有机结合,一定是这个媒介获得新生的发动机,这是广播客观条件变化的结果。当然,我们也不能忽视媒体的主动变革,在新 When the decline of traditional media, why become a thriving broadcast? In the visual impact popular, the charm of the sound of radio became a new miracle of traditional media? When most media people are keen to build a new media empire, both academia and industry, radio The rise of the voice is not enough attention, the lack of more in-depth thinking. We must admit that the advent of the car era renovated the radio and television. The organic combination of a new way of life and a medium must have been the engine through which this medium acquires new life. This is the result of a change in the objective conditions of broadcasting. Of course, we can not ignore the proactive changes in the media