中国营销环境发生了变革,广告投放越来越理性和成熟,在“疯狂”的背后,其实是媒介战略资源的合理匹配,媒介战略的决策者也发生了改变,是企业老板还是职业经理人,本土品牌和跨国企业各有不同答案。 The marketing environment in China has undergone a transformation. Advertising is becoming more and more rational and mature. Behind the “madness” is actually a rational match of strategic media resources. Policymakers in media strategy have also changed. Is the boss of a business or a professional manager People, local brands and multinational corporations have different answers.