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2013年1—6月,卡特彼勒在中国市场的销售收入同比增长22%,更值得一提的是,其挖掘机销量增势明显,2季度跃居行业第2位,20~30t级挖掘机更是位居市场销量第一。在全球经济疲软,工程机械行业整体低迷复杂的大环境下,大部分工程机械企业的业绩呈现负增长,在如此严峻的形势下,卡特彼勒如何实现正增长?又是如何应对市场环境所带来的影响?本刊记者对话卡特彼勒全球副总裁、卡特彼勒中国董事长陈其华先生,以期揭开答案。
From January to June 2013, Caterpillar’s sales revenue in the PRC market increased by 22% over the same period of last year. What is more worth mentioning is that its excavator sales have shown a clear growth trend. In the second quarter, Caterpillar ranked No. 2 in the industry with 20-30t excavation Machine is ranked first in the market sales. In the global economic weakness, construction machinery industry overall sluggish complex environment, most of the performance of construction machinery business showed negative growth in such a severe situation, Caterpillar how to achieve positive growth? And how to deal with the market environment brought The impact of this reporter dialogue Caterpillar vice president of global, Caterpillar Chairman of China Chen Qihua, with a view to reveal the answer.