“防晒产品一年四季店中都有销售,只不过到了夏季,这类产品铺货量增加了7成。”这是众多百货店、商超、专卖店共同的声音。随着气温一天天上升,“防晒”市场迅速成为各品牌商和代理商的必争之地。进入4月以来,防晒市场开始预热,几乎所有化妆品企业都把“防晒”当作市场的重中之重。从企业到零售渠道,从新品 “Sun products are sold throughout the year, but in the summer, the distribution of such products increased by 70%. ” This is the common voice of many department stores, supermarkets, stores. With the temperature rising day by day, “sun ” the market quickly become a contested place for all brands and agents. Into April, the sun protection market began to warm up, almost all cosmetics companies are “sunscreen” as the market’s top priority. From business to retail channels, from new products