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改革开放,使中国经济以惊人的速度发展,也为CI大潮导入中国提供了契机。超乎寻常的竞争使企业间通过产品向社会大众传达的信息趋于同一。由于竞争,社会很难从日趋同一的产品信息中感受到企业的独特魅力。因而,企业间的竞争已不再是某些单一层次的局部竞争,而是在与价值取向、传统与未来发展、决策与经营哲学、规模与设备投入、人才与技术储备、产品与市场拓展、服务与质量保证、公益与社会责任等全方位的整体竞争,并迫使企业不断寻求制
The reform and opening up have enabled the Chinese economy to develop at an alarming rate, which also provided an opportunity for the CI trend to be introduced into China. Extraordinary competition makes the information communicated by enterprises to the public through products tend to be the same. Due to competition, it is difficult for the society to feel the unique charm of the enterprise from the increasingly same product information. Therefore, the competition between enterprises is no longer a certain level of local competition, but in the value orientation, tradition and future development, decision and business philosophy, scale and equipment investment, talent and technology reserves, product and market development, Services and quality assurance, public welfare and social responsibility, and other all-round competition, and force companies to continuously seek