一、媒介形象的内涵现如今,大众传播媒介对于人们获知信息,了解世界具有不可替代的作用,从某种程度上可以说人们主要是通过媒介来认识世界和社会的。大众传播媒介通过报道的形式把对于个人、组织、群体以及其他一些事物的认识展现给受众,称为媒介再现形象,这直接影响事物在受众心目中形象。本文所述的皖北媒介形象就是皖北地区的社会风貌经由媒介再现,然后经受众认识形成的产物。 First, the connotation of the media image Nowadays, the mass media can play an irreplaceable role in getting people’s information and understanding the world. To some extent, it can be said that people mainly understand the world and society through the media. The mass media, through the coverage of stories, present their knowledge of individuals, organizations, groups and other things to audiences and call them media images of reproduction, which directly affect the image of things in the audience’s mind. The image of the media in northern Anhui described in this article is the product of the social outlook of the northern part of Anhui Province reproduced through the media and then accepted by the public.