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按照中央提出的科学发展观的要求,广播电视要从过去单一、封闭、粗放的发展方式向多元、开放、集约的发展方式转变,努力实现全面、协调和可持续发展。中央电视台要努力实现“三个转变”:一是增长方式的转变;二是经营模式的转变;三是生产方式的转变,坚定不移地走产业发展的路子。中央电视台将根本转变经营理念,高度重视经营工作,一手抓宣传,一手抓经营,坚持“两手抓,两手都要硬”的方针。全面实施“巩固广告经营优势,拓展新的经济增长点,构建跨媒体、跨行业的产业链,发展高新媒体经营产业,加强资本市场运营”的五项经营战略。努力实现“由宣传型向宣传经营型转变,由单纯依赖广告经营向多元化经营转变,由计划主导型经营向市场主导型经营转变,由粗放型外延式经营向集约型内涵式经营转变,由电视节目‘自制自播’向社会化、国际化制作与发行转变”的五个转变。推进电视产业化改革,实现中央电视台跨越式发展。
In accordance with the requirements of the scientific concept of development put forward by the central authorities, radio and television should make the transition from a single, closed and extensive development mode in the past to a diversified, open and intensive mode of development and strive to achieve comprehensive, coordinated and sustainable development. CCTV should strive to achieve “three changes”: one is the change of growth mode; the other is the change of business mode; the third is the shift of production mode and unswervingly follow the path of industrial development. CCTV will fundamentally change its business philosophy, attaches great importance to business management, one hand propaganda, one hand operating, adhere to the “two hands, both hands should be hard” approach. We will fully implement the five business strategies of “consolidating the advantages of advertising operations, expanding new economic growth points, building a cross-media and cross-industry industrial chain, developing high and new media businesses and strengthening capital market operations.” Strive to achieve “from propaganda to propaganda management transformation, from relying solely on advertising management to diversification, from planned to market-oriented business management transformation from extensive to extensive management of intensive business transformation, From TV show ’self-made self-sowing’ to socialization, international production and distribution changes ”five changes. Promote the TV industry reform, to achieve the leapfrog development of CCTV.