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在现实要求与实践积累的推动下,集团化的运作方式已经成为许多媒体的必然选择和发展趋势。然而,集团化的具体运作方式对中国报业而言,还是一个比较新的课题。这些课题包括如何建立和完善与集团化相适应的、有一定规模的组织机构,与市场经济相适应的管理体制和运行机制,更多元化、立体化、优势互补的媒体发展架构以及如何通过兼并重组、集约经营优化布局与结构等等。 我们希望通过探讨,为建立和建全有中国特色的报业集团,完善集团架构,以保持充足的发展后劲,更有效地对资金、技术、设备、人才进行合理配置,从而形成更强的竞争力,提供思路与方法。
Driven by the accumulation of practical demands and practices, the mode of operation of collectivization has become the inevitable choice and trend of development for many media. However, the specific mode of operation of the group is still a relatively new issue for China’s newspaper industry. These topics include how to establish and perfect a group-oriented organizational structure with a certain scale, a management system and operational mechanism that are compatible with the market economy, a more diversified, three-dimensional and complementary media development structure and how to pass Mergers and acquisitions, intensive management to optimize the layout and structure and so on. We hope that through discussions, we will strive to establish a stronger and stronger competition for the establishment and establishment of a newspaper group with Chinese characteristics, improve the group structure, maintain sufficient development potential and allocate funds, technology, equipment and personnel more effectively Force, to provide ideas and methods.