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从本质上来说,书法是一种以文字方式呈现的艺术形式,而汉字书法则是我国博大精深的传统文化中重要组成部分。无可否认,中国书法已经成为一种世界上独一无二的书写传统艺术,将书法应用到平面设计中,不仅能够以一种全新的形式展现我国的传统文化,还能为单一的平面设计增添丰富的色彩。本文对书法在包装设计、标志设计、招贴设计中的应用进行初步探讨。
In essence, calligraphy is an art form presented in words, while Chinese calligraphy is an important part of our profound traditional culture. Admittedly, Chinese calligraphy has become a unique traditional art of writing in the world. The application of calligraphy to graphic design not only displays our traditional culture in a completely new form, but also adds richness to a single graphic design color. This paper discusses the application of calligraphy in packaging design, logo design and poster design.