随着线上用户增长红利日趋饱和,一众电商大佬的“视线”不再只锁定互联网,转而对线下零售产生巨大兴趣。近年来,“京东+永辉”“阿里+银泰”“阿里+百联”这样的牵手数不胜数,彰显着电商大佬对线下的野心“萌芽”。但大佬总是大佬,远不满足于“牵手”。眼下,融合线上优势和线下体验的零售业态雏形初现,预示着电商掠夺线下流量的大潮流开启。 As online subscriber growth dividends become more saturated, the “eyes” of a large number of e-commerce bosses no longer lock up the Internet but instead have a huge interest in offline retail. In recent years, “Jingdong + Yonghui ” “Ali + Intime ” “Ali + Brilliance ” such a handful of numerous, highlighting the e-commerce bigwigs on the line under the ambition “bud.” But big brother always big brother, far from satisfied with “hand ”. At the moment, the initial appearance of retail formats that combine online and offline experiences indicates that the tide of e-commerce plundering offline traffic is opening up.