“科学技术是第一生产力”,伟人不愧是伟人,论断一针见血,不服不行。传媒业越来越感受到科技的力量。这力量,对不同的媒体而言,有些是“压力”,有些是“动力”。科技在拉大差距。在科技力量的作用下,不同类的媒体呈现出不同的发展态势和前景,同类媒体之间的发展分化也在加剧。科技又在消除差距。体现在两个方面:一是国内国外的新闻媒体越来越多地面对越来越多的相同或相似的问题,这背后很重要的因素就是科技的作用;二是科技的发展,无形中降低了很多“门槛”,给市场参与者以更多公平竞争的机会,不管是老媒体还是新媒体,不管是大媒体还是小媒体,都可以借助科技而胜出。如果说过去传媒业的竞争、发展主要考虑“传媒—读者—市场”的关系,今天,今后,则要把“科技”加进来。因为,过去,科技基本上是传媒的“家务事”,其力量基本上体现在采编、印刷等设备更新上,属“辅助性”的力量;现在则不然了,它成了一种“决定性”的力量——不仅对媒体自身,而且对读者和市场。 “Science and technology are the primary productive forces,” the great man deserves to be the great man, concludes his point and refuses to accept it. The media industry more and more feel the power of science and technology. This force, for different media, some are “pressure” and some are “motivation.” Technology is widening the gap. Under the influence of science and technology forces, different types of media show different development trends and prospects, and the development differentiation between similar media is also intensifying. Technology is eliminating the gap. Reflected in two aspects: First, the domestic and foreign news media are increasingly facing more and more problems of the same or similar nature. The very important factor behind this is the role of science and technology. Second, the development of science and technology is virtually impossible With a lot of “thresholds” lowered and more fair competition for market participants, both old media and new media, big media and small media can win with technology. If the past competition in the media industry took into consideration the relationship of “media-reader-market” mainly, we should add “science and technology” today and in the future. In the past, science and technology were basically “household chores” of the media. Their strength was basically manifested in the strength of “auxiliary” equipment such as editorial and printing equipment. Now it is not. It has become a “decisive” The power - not only for the media itself, but also for readers and markets.