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2001年12月31日,在一款款模拟手机退休证的广告中,中国模拟手机通信网彻底完成其历史使命,走出历史舞台。在这涉及250万用户资源,关系中国移动公众形象的善后工作里,我们可以看出中国移动精心策划,长袖善舞的市场化整合营销运作。将公关、广告、服务价格等营销手段统一整合,以关闭模拟网为事件依托,摆脱官商套路,全国范围收获注意力资源,化解抱怨情绪,导向公
On December 31, 2001, in a commercial imitating mobile phone retirement card, China’s simulated mobile phone communication network completely completed its historic mission and stepped out of the historical stage. This involves 2.5 million user resources, the relationship between China Mobile’s public image of the aftermath, we can see China Mobile’s well-planned, long-sleeved and virtuous market-oriented integrated marketing. The public relations, advertising, service prices and other marketing tools unified integration to close the simulation network as the basis for the event, to get rid of the official routine, a nationwide harvest of attention resources to resolve the emotional complaints, guide the public