生态位是一个重要的生态学概念,对于研究集群企业的竞争关系,以及制定企业的竞争战略具有十分现实的意义。本文从生态位的角度出发,阐述了生态位的概念及相关指标,并分析了生态位重叠与竞争的关系,还列举了基于生态位的企业竞争战略,以及在不同情况下集群企业如何进行生态位选择。最后论述了企业在集群演化过程中各个时期的生态策略选择。 Niche is an important concept of ecology. It is of great realistic significance to study the competitive relationship of the cluster enterprises and to formulate the competitive strategy of the enterprises. In this paper, the concept of niche and its related indicators are expounded from the perspective of niche, and the relationship between niche overlap and competition is analyzed. The niche competitive strategy based on niche is also given, and how the clustering enterprise can make ecology under different circumstances Bit selection. Finally, the paper discusses the ecological strategies of enterprises during the evolution of the cluster.