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在产业结构升级和转型的要求下,吉林省将文化产业作为战略新兴性产业重点发展,缺乏创新性人才成为制约其发展的瓶颈。作为文化创意产业的一部分,广告产业是创新型人才集中的典型领域,对创新型人才的需要尤显迫切。如何培养创新型人才?从《广告文案写作》课程的改革和建设出发,希望能够探索出创新型人才的培养模式。
Under the requirement of upgrading and restructuring of industrial structure, Jilin Province will focus on the development of cultural industries as a strategic emerging industry, and the lack of innovative talents will become the bottleneck restricting its development. As part of the cultural and creative industries, the advertising industry is a typical area where innovative talents are concentrated. The need for innovative talents is especially urgent. How to Cultivate Innovative Talents? Starting from the reform and construction of “Advertising Writing Writing”, we hope to explore the training mode of innovative talents.