现如今,随着社会经济的快速成长,人们的生活程度越来越高了,人们在审美方面也就有了更高的要求。大多数消费者们都是通过包装来了解产品的质量,好的包装能给人留下比较深刻的印象,从而诱导人去产生购买的欲望。然而,不但要使人们一般的审美得到满足,而且还要让消费者得到心灵上和情感上不同的收获,所以,怎样才能让创意去满足某些人的需要,是现如今的创意设计中不可轻忽的要点。其美化商品、传达信息、促进商品销售,已经成为判断其包装是否成功的标准,特别是在信息高速发达的今天,在我们平时的社会生活中充满了各式各样地商品信息,而手绘插画已经成为现代创意中的一种重要的视觉传达方式,用最为直观的形象,真实的生活经历和真挚的情感互动,在现代包装设计中有着特殊的地位,现在已经用于包装设计的多个方面,其中包含了文化与商业活动、影视娱乐、社会世事等。所以,论文从手绘插画的认知方面出发,分析了插画在现代包装中的作用和重要性,以及图形语言在包装设计中的特殊优势,传达出手绘插画丰富的文化底蕴。 Nowadays, with the rapid social and economic growth, people’s living standards are getting higher and higher, people also have higher requirements in terms of esthetics. Most consumers are through the packaging to understand the quality of the product, good packaging can give a deep impression, so as to induce people to produce the desire to buy. However, not only is it necessary to satisfy people’s normal aesthetic needs, but consumers are also benefited both psychologically and emotionally. Therefore, how creative ideas can be made to meet the needs of some people are not allowed in today’s creative design The slightest point. Its beautification of goods, convey information and promote the sale of goods, has become a judge of the success of its packaging standards, especially in the rapid development of information today, in our usual social life is full of a wide range of goods information, and hand-painted illustration Has become an important way of visual communication in modern creativity. It has a special status in modern packaging design with the most intuitive image, real life experiences and genuine emotional interaction, and has been used in many aspects of packaging design , Which includes cultural and commercial activities, film and television entertainment, social events and so on. Therefore, the dissertation starts with the cognitive aspects of hand-drawn illustration, analyzes the function and importance of illustrations in modern packaging, and the special advantages of graphic language in packaging design to convey the rich cultural heritage of hand-painted illustration.