论文部分内容阅读
互联网技术颠覆了传媒业的格局,传统媒体业正面临着严重的危机,唯有积极转型才能有些许生机。在业界普遍陷入进退失据心态的当下,产业融合、体制外、跨界和自生能力等关键点能够帮助传统媒体理清转型的思路。
Internet technology has subverted the pattern of the media industry. The traditional media industry is facing a serious crisis. Only a positive transition can make a few vitality. At the moment when the industry is generally in a state of backwardness and retreat, the key points such as industrial integration, system outside, cross-border and viability can help traditional media to sort out the idea of transformation.