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随着社会经济的不断发展,人们生活水平的提高,商业展示越来越受到重视。商业展示当中的形式美是更好的向用户传达商品特性的必要条件。只有被展示的内容和呈现形式能够达到高度的统一、在内涵上达成一致,形式美才能真正被受众感知发挥功效。设计师在进行商业展示设计的时候,要在一切方面注意形式美的塑造,不管是品味还是质量,都应以形式美为为设计的基本诉求。本文将总结商业展示中形式美的方方面面,对如何在商业展示中展现形式美进行分析和探讨。
With the continuous development of social economy, people’s living standards improve, commercial display more and more attention. Formal beauty in commercial presentation is a necessary condition for better conveying the characteristics of the product to users. Only when the contents to be presented and the form of presentation can achieve a high degree of unity can be reached in agreement on the connotation so that formal beauty can truly be perceived by the audience. Designers in the design of commercial display, we should pay attention in all aspects of the beauty of the form, whether it is quality or taste, should be based on the formal beauty as the basic design requirements. This article will summarize all aspects of formal beauty in commercial displays and analyze and discuss how to display formal beauty in commercial displays.