本文对语义学在产品设计中的体现进行了分析,对产品语义的通俗化问题进行了研究,概括了一些有助于产品语义运用的通俗化方法,并在此基础上对产品语义标准库存在的必要性进行了阐述。以期待通过产品语义的通俗化研究,能够使产品与使用者之间的沟通更加的方便,达到人与产品之间的相互协调。 This paper analyzes the semantic manifestation in product design, researches on the popularization of product semantics, generalizes some popularization methods that contribute to semantic usage of products, and on the basis of which, The necessity is explained. With the expectation that the product semantic popularization research can make the communication between the product and the user more convenient and achieve the coordination between the human and the product.