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在2012年上半年电视投放整体增长低于5%的低迷环境中,《中国好声音》节目异军突起,广告价格连续飙升,以致奇货可居。而加多宝等品牌也因“搏中”而价值回报超值。我们关注的,是好声音背后正在发生的媒体运营与品牌投放规则的变化:电视媒体正在打破封闭型的时段运营的平稳格局,转向整合台内外优势资源的“重点突破”式经营;而品牌更坚决地从时段选择的“线状投
In the downturn of less than 5% of overall TV growth in the first half of 2012, the ”China Good Voice“ program emerged suddenly and the prices of advertisements soared continuously, which led to the surpassing of extraordinary goods. The plus plus other brands because of ”beat “ value return value. We are concerned about the changing media operation and brand delivery rules that are taking place behind the good news: the television media is breaking the steady pattern of closed-end operations and turning to ”key breakthroughs“ in integrating superior resources both inside and outside Taiwan; and Brand more determined from the time of the selection of ”linear cast