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经常听到国内外厂商们报怨中国市场数据不准,数据太慢、数据模糊……,的确是这样。怎样利用这些又慢、又不准确的数据获悉准确的信息呢?我有一个方法叫做“算市场”。市场怎么能算出来呢?下面举几个例子。中国PC市场有几个可以参考的数据,如谈到中国家用电脑数据。那么就应该想到中国有12亿人口,其中10亿农民暂时不会买电脑,那么就会有2亿多人口是家用电脑的潜在用户,也可以联想到这个潜在的市场与美国市场差不多大。如果在3-5年
Often heard of domestic and foreign manufacturers complain about the data in the Chinese market are not allowed, the data is too slow, fuzzy data ... ... is indeed the case. How to use these slow, inaccurate data to get accurate information? I have a method called “count market.” How can the market be calculated? Here are a few examples. The Chinese PC market has several reference data, such as China’s home computer data. Then one should think of China’s population of 1.2 billion, of which 1 billion farmers will not buy a computer for now. Then there are over 200 million people who are potential users of home computers. It is also conceivable that this potential market is about the size of the U.S. market. If in 3-5 years