2017年已经过去一半,但是对于广告经营工作而言,这某种意义上却是新一轮的开始,开始进入到下半年业绩冲刺的状态中。从宏观环境来看,在媒体融合和经济转轨的大潮中,传统媒体广告投放增势难续,广播行业也进入深度调整期。在微观领域,有的广播媒体继续保持着较好的广告增 It is halfway through 2017, but for the advertising business, this is in some sense the beginning of a new round of progress and the beginning of the second half of the performance sprint. From a macro environment point of view, in the tide of media convergence and economic transition, the growth of traditional media advertising is difficult to continue and the broadcasting industry has entered a period of deep adjustment. In the micro-sphere, some broadcasting media continue to maintain better advertising