济南作为中国东部GDP大省的省会,城市营销面临如何突出包围圈的问题2001年,北京取得2008奥运会举办权,在国内率先开展城市体育营销系列活动,通过与国际知名导演合作拍摄宣传片、倒计时纪念活动、奥运场馆全球征集以及吉祥物、标志展示等,大力宣传、提升北京的国际形象。之后中国从大城市到中小城市,相继掀起了“体育营销”热。一蹶不振的中超联赛开始焕发新的生机,球市和 As the capital of China’s major eastern province of GDP, Jinan City is faced with how to highlight the encirclement issue. In 2001, Beijing won the right to host the 2008 Olympic Games. It took the lead in launching a series of urban sports marketing activities in China and filmed commercials through cooperation with internationally renowned directors. Activities, the global collection of Olympic venues and mascots, signs, etc., vigorously promote and enhance Beijing’s international image. After China from big cities to small cities, have set off a “sports marketing” hot. The slump of the Super League began to rejuvenate the new vitality, the city and the ball