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近些年来,国际社会已普遍认识到,随着奥运会商业化运作的巨大成功,其国际化、政治化的程度也随之深化。如今的每届奥运会已不再是一次单纯的体育竞技盛会,而被看成是一场关注度极高、辐射面极广、带动性极强的全球性泛文化盛事。
In recent years, the international community has generally recognized that with the great success of the commercial operation of the Olympic Games, the degree of its internationalization and politicization will also deepen. Today’s Olympic Games is no longer a mere sporting event but is regarded as a global pan-cultural event with a high degree of attention, radiant power and strong driving force.