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群邑智库引用CSM2017年度传统电视收视表现称,受互联网的冲击,2017年第一季度电视整体开机率较2016年下降,除央视频道组外,其他频道组收视降幅均超过10%。央视频道组收视份额同比小幅上涨,其中吸引了更多60岁以上的老年观众。观众老龄化,早已成为一种现实。电视被称为大众传播媒体,如今收视人群却出现“窄”众化趋势。互联网给传统电视带来了深远影响。在媒介融合转型发展中,有一个显著特征是受众小众
The GroupM think tank quoted the CSM1717 corporate website as citing the impact of the Internet. In the first quarter of 2017, the TV overall operating rate dropped compared with 2016, with the exception of the CCTV channel group. All other channel channel ratings declined by more than 10%. CCTV channel group share rose slightly year on year, which attracted more 60-year-old older audience. The aging audience has long been a reality. Television is called the mass media, and now the audience is there “narrow ” popular trend. The Internet has had a profound impact on traditional television. In the development of media convergence and transformation, there is a notable feature of the minority audience