随着微博、微信等新媒体的出现,广播电台的发展受到了相应的冲击,新媒体视域下,也给广播电台的发展带来了新的启示,特别是作为电台的播音主持,其能力水平的提升和对技巧的掌控,对于电台长远发展来说至关重要。本文重点对新媒体视域下广播电台播音主持的技巧和特点进行分析,以期提升他们的主持能力和水平,推动电台长远发展。 With the advent of new media such as Weibo and WeChat, the development of radio stations has been hit accordingly. From the perspective of new media, it has also brought new inspiration to the development of radio stations, especially as a radio host The improvement of the level of competence and the control of skills are crucial to the long-term development of the radio station. This article focuses on the analysis of the skills and characteristics of radio stations in the context of new media with a view to enhancing their ability and level of hosting and promoting the long-term development of radio stations.