从年初的网易云音乐文案广告被刷屏开始,越来越多的品牌商开始选择用“走心”的方式做营销。这一年,情感营销似乎成了不得不提的关键词。但在行业人士看来,情感营销并非易事。在信息碎片化的互联网时代中,简单粗暴的营销广告已经很难打动受众,更不能让大众自发参与进来并形成传播。而真正优秀的情感营销,则是利用天时、地利、人和的多重维度,既抓住人们心中的情感痛点,又融入了企 From the beginning of the Netease cloud music copy ads by brush screen, more and more brands began to choose “heart” way to do marketing. This year, emotional marketing seems to have become a key word to mention. However, in the field of industry, emotional marketing is not easy. In the fragmented Internet age, simple and rude marketing ads have struggled to reach audiences, not to engage the public spontaneously and to spread it. The real excellent emotional marketing, it is the use of the weather, geography, people and the multi-dimensional, both to seize the emotional pain in the hearts of people, but also into the enterprise