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传统媒体经营者遇到的最大问题,就是在开始建立自己的网络媒体渠道并将其作为未来几年内的重要经营项目时,如何推动网络营销与传统营销的并轨运作,实现1+1>2的联合效应。
The biggest problem encountered by traditional media operators is how to promote the integrated operation of network marketing and traditional marketing when they start to set up their own online media channels as an important business project in the next few years and achieve 1 + 1> 2 Joint effect.