本文以布尔迪厄的场域理论为理论基础,对网络媒体投身公益这一社会行为进行了批判性的审视和探究。互联网投身社会公益能够把既有的物质资源转化为象征领域中的符号资本,为其在场域中获得影响和支配他人的符号权力,将社会公众对公益事业的“误识”和“惯习”转化为网络媒体对社会资源的合法化拥有,显然,这对网络媒体的自身发展有着积极的现实意义。 Based on the theory of Bourdieu ’s field theory, this essay critically examines and explores the social behavior of online media engaged in public welfare. The Internet’s participation in social welfare can transform the existing material resources into the symbolic capital in the symbolic field, gain the symbolic power of influencing and controlling the others in the field, and make the public’s “misunderstanding” and “ Habitus ”into online media for the legal ownership of social resources, apparently, which has its own development of online media has a positive practical significance.