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中国民航市场化道路的历程非常短暂,面对WTO这一全新的环境与条件,必须从企业大文化战略的高度,调整自身与整个世界发展背景的关系。提出民航企业大文化战略不仅限于重视企业文化建设,而是在此基础上从整体、长远、综合的角度考虑发展目标、实现目标的可能性及具体途径。阐述了实施大企业文化战略的3个原因,即不同文化类型的综合化,消费水平的高层次化,社会文化的企业化。
The path of China’s civil aviation market is very short. Facing the brand-new environment and conditions of WTO, it is necessary to adjust its own relationship with the development background of the entire world from the perspective of the strategy of large-scale corporate culture. It is proposed that the strategy of large-scale culture of civil aviation enterprises should not be limited to emphasizing the construction of enterprise culture. Instead, it should consider the development goals, the possibilities and specific ways of achieving the goals from the perspective of overall, long-term and comprehensiveness. Three reasons for implementing the strategy of large-scale enterprise culture are expounded, namely, the integration of different types of culture, the high-level of consumption level and the socialization of society and culture.