作者分析了市场经济条件下中小医院经营的营销环境;介绍了该院通过积极转变营销观念,因地制宜实施营销战略,推进医院一对一营销,坚持人性化服务,使医院步入快速健康发展之路,其经验对中小医院的生存与发展有启示意义。 The author analyzes the marketing environment of small and medium-sized hospitals under the market economy, and introduces the hospital’s strategy of actively transforming marketing, implementing marketing strategies according to local conditions, promoting hospital one-to-one marketing, adhering to humanized services, and bringing the hospital into a path of rapid and healthy development. Its experience has implications for the survival and development of small and medium-sized hospitals.